Dr. Sumithra Sreenath

Research Interest

Publications

1. Sreenath, Sumithra (2026). Sustainable Enterprises and Green Marketing Alignment: Pathways to Competitive Advantage. Journal of Informatics Education and Research, 6(1), 1379-1388.
2. Sreenath, Sumithra (2025). Exploring the Interrelationship between organizational culture, employee engagement, and performance productivity. Journal of Applied Bio Analysis, 11(6), 220-227.
3. Sreenath, Sumithra (2025). Leveraging Digital Marketing strategies for personal branding in India's Linguistically diverse market. Dharana Bhavan's International Journal of Business, 6(1), 45-58.
4. Sreenath, Sumithra (2024). An analytical study on equipment and facilities satisfaction for senior citizens. Dharana Bhavan's International Journal of Business, 15(2), 53-61.
5. Sreenath, Sumithra (2023). A study on green marketing practices at quick service restaurants in Bengaluru. Dharana Bhavan's International Journal of Business, 14, 27-36.
6. Sreenath, Sumithra (2022). An empirical study on TQM-driven performance with reference to telecom industry at Bengaluru. PalArch's Journal of Archaeology of Egypt/Egyptology, 19(3), 223-234.
7. Sreenath, Sumithra (2021). Impact of brand awareness and brand loyalty on consumer purchase decision: A study on FMCG products. IUJ Journal of Management, 9(1), 174-186.
8. Sreenath, Sumithra (2019). Impact of innovative employee relationship practices on employee performance in refurbished goods industry. Think India Journal, 22(14), 11688-11704.
9. Sreenath, Sumithra (2019). Assessment of safety measures at medium scale manufacturing enterprises at Bengaluru. International Journal of Management Studies, 6(Special Issue 4), 35-44.
10. Sreenath, Sumithra (2019). Examining qualities of self-leadership among management graduates at Bengaluru. International Journal of Research and Analytical Reviews, 6(Special Issue), 126-131.
11. Sreenath, Sumithra (2019). A study on expectations of millennials at the workplace. International Journal of Management, IT & Engineering, 9(4), 401-413.
12. Sreenath, Sumithra (2019). Employee benefits and its effect on productivity: A case of Semcon India. SDMIMD Journal of Management, 10(1), 55-64.
13. Sreenath, Sumithra (2019). Factors affecting voluntary attrition with special reference to education NGOs at Bengaluru. International Journal of Business and Management Invention, 8(2), 23-29.
14. Sreenath, Sumithra (2018). Digital intervention: A challenge to human capital management at the workplace. International Journal of Advance and Innovative Research, 5(4), 77-82.
15. Sreenath, Sumithra (2018). Brand loyalty towards fairness cream with reference to women at Bengaluru city. International Research Journal of Management, Sociology & Humanities, 9(10), 75-85.
16. Sreenath, Sumithra (2018). Knowledge management practices at IT companies in Bengaluru. Review of Research Journal, September Issue, 6-11.
17. Sreenath, Sumithra (2018). Effective learning practices of IT employees at Bengaluru. Shanlax International Journal of Arts, Science and Humanities, Special Issue, 121-126.
18. Sreenath, Sumithra (2018). Dynamics of cryptocurrency: A review. Southern Economist, 57(8), 24-29.
19. Sumithra, C G. (2018). Digital learning: Choice of select courses among postgraduates at Bangalore. International Journal of Exclusive Management Research, Special Issue, 11-16.
20. Sumithra, C G. (2018). Streamlining talent supply chain across B-schools: An employer's perspective. Journal of Advance Management Research, 6(4), 38-45.
21. Sreenath, Sumithra (2018). Fortifying talent management and sustainability: An outlook for the future. Asia Pacific Journal of Research, 2(Special Issue XI), 371-376.
22. Sumithra, C G. (2018). Aligning and optimizing internal supply chain processes: A study of KS&DL Bengaluru. Singaporean Journal of Business Economics and Management Studies, 6(2), 31-41.
23. Sumithra, C G. (2018). Acceptance of facial care and makeup products in beauty salons. EPRA International Journal of Economic and Business Review, 6(1), 48-55.
24. Sumithra, C G. (2017). BREXIT: Talent challenges for recruitment and retention. Dharana - International Journal of Business, 11(2), 21-25.
25. Sumithra, C G. (2017). Footwear retail supply chain for select outlets at Bangalore city. International Journal of Logistics & Supply Chain Management Perspectives, 6(3), 3074-3081.
26. Sumithra, C G. (2017). Investment decision making using technical analysis: Evidence from Indian stock market. IOSR Journal of Business and Management, 19(9), 24-33.
27. Sumithra, C G. (2017). Brand awareness among customers of Byju's learning app at Bangalore. International Journal of Research in Management & Social Science, 5(3), 12-18.
28. Sreenath, Sumithra (2017). Service quality dimensions of IRCTC using SERVQUAL model. Asian Journal of Management Research, 7(3), 256-278.
29. Sreenath, Sumithra (2016). An analytical study on inflation and short-term interest rates. International Journal of Applied Financial Management Perspectives, 5(3), 2511-2516.
30. Sreenath, Sumithra (2016). India Post: Unleashing a new avatar. International Journal of Research in Social Sciences, 6(7), 37-50.
31. Sumithra, C. G. (2014). Competency-based corporate e-learning systems: An experiment with outsourcing firms in Bangalore. International Journal of Knowledge Management and Practices, 2(2), 35-49.
32. Sumithra, C. G. (2014). Competency-based corporate e-learning systems: An analytical study of select corporate enterprises in Bangalore. Dharana Bhavan's Journal of Management, 8(2), 84-96.
33. Sumithra, C. G. (2012). Competency-based corporate e-learning systems: An appraisal. Dharana Bhavan's Journal of Management, 6(2), 61-70.

Papers Presented

1. Green packing and its role in brand perception in FMCG products in Reliance Smart - International Conference, Giripeedam Business School, Kottayam, 22 September 2025.
2. Sustainable Marketing and Customer Experience in the age of AI - International Conference, Dayanand Sagar Business School, Bengaluru, 12-13 September 2025.
3. Reimagining HR: Digital Transformation for a skill-based Talent ecosystem - International Conference, JSS Science and Technology University, Mysuru, 20-21 August 2025.
4. Tech Enabled Ecosystem leveraging AI, IOT and Cloud computing - 3rd International Conference, Sharda University, Noida, 3-5 April 2025.
5. Breaking Barriers: Analyzing workplace diversity, equity, and inclusion - International Conference, Adarsha College, Bengaluru, 24 January 2025.
6. Impact of social media influencing purchase decision among women at Bengaluru - International Conference, Adarsha College, Bengaluru, 24 January 2025.
7. An assessment of sustainable tourism Practices: A Regional perspective - International Conference, Bengaluru City University, 16-17 February 2024.
8. Electronic Monitoring and its impact on Performance - International Conference on Management and IT, IIIM Technical Campus, Kota, Rajasthan.
9. Youtube Marketing Experience: Impact on Saree Purchases of Working Women - International Conference on Social Media and Intelligence, KCMS, Bangalore.
10. Whatsapp Business: A popular Marketing tool for Micro women Entrepreneurs - International Conference on Social Media and Intelligence, KCMS, Bangalore.
11. An Analytical study on equipment and facilities for senior citizens - International Conference on Management 4.0, Krupanidhi School of Management, Bangalore.
12. Impact of Innovative Employee Relationship Practices on Employee Performance - IC-IPSCMC 2019, DSCASC, Bangalore, 25-26 April 2019.
13. Current Scenario of e-tailing: Consumer Acceptance towards household services at Bengaluru - IC-IPSCMC 2019, DSCASC, Bangalore, 25-26 April 2019.
14. A study on expectation of Millennials at workplace - Multidisciplinary International Conference, Sheshadripuram College, Bangalore, 15-16 March 2019.
15. A study on Factors affecting Voluntary Attrition - IC-IPBPE-2019, SSMRV College, Bangalore, 24-25 January 2019.
16. Employee Benefits and its effect on Productivity at Semcon India - International Conference, SDMIMD, Mysuru, 14-15 December 2018.
17. Digital Intervention: A challenge to Human capital Management - International Conference on Management 4.0, Krupanidhi School of Management, Bangalore, 12-13 October 2018.
18. Digital Learning: Choice of Select Courses among postgraduates - 8th International Conference, Acharya Bangalore B-school with Birmingham University, 6-8 June 2018.
19. Fortifying Talent Management and Sustainability - International Conference, St. Joseph's College with Sunway College Malaysia, 8-9 March 2018.
20. Streamlining Talent Supply Chain across B-schools - International Conference, Christu Jayanthi College, Bangalore, 6-7 March 2018.
21. Harnessing the Employee Potential through Big Data Analytics - 3rd International Conference, SDMIMD, Mysore, 5-6 December 2014.
22. Facets of Retention of Women Executives - ICMoC, Kristu Jayanthi College, Bangalore, 2-3 February 2010.
23. Impact of Performance Management system on Employee Productivity at Retail Sector - National Conference, M.P. Birla Institute of Management, Bengaluru.
24. Impact of Employer Branding on Employees Attitude - National Conference, M.P. Birla Institute of Management, Bengaluru.
25. An assessment of welfare facilities adopted by KPCL - National Conference, M.P. Birla Institute of Management, Bengaluru.
26. Examining Employee Engagement Practices at Retail Sector - National Conference, Ramaiah Institute of Management, Bengaluru.
27. Impact of employee wellness program at IT sector - National Conference, Ramaiah Institute of Management, Bengaluru.
28. Emerging Trends in creating Awareness about misinformation through Digital Media - NCMDE'19, Acharya Bangalore B-School, Bengaluru.
29. Contemporary Issues faced by SMEs in Implementation of Green Marketing - NCMDE'19, Acharya Bangalore B-School, Bengaluru.
30. Employee Relations Practices at a Pharma Manufacturing company - National Conference, JSS Centre of Management Studies, Mysuru, 29-30 March 2019.
31. Examining Qualities of Self-Leadership among Management Graduates - National Conference, New Horizon College of Engineering, Bengaluru.
32. Analyzing Mobile Learning Experience of Management Graduates - National Conference on Higher Education 4.0, Malleswaram Ladies Association FGC, Bengaluru.
33. Knowledge Management practices at IT companies in Bengaluru - National Conference, IIBS, Bangalore, 27-28 September 2018.
34. Effective learning practices of IT employees at Bengaluru - National Conference, Jain College CGS, Bangalore, 31 August - 1 September 2018.
35. Dynamics of Cryptocurrency - A Review - Symposium at M.P Birla Institute of Management, 4 August 2018.
36. Battling with Glass Ceiling - The Invisible Barrier - National Conference, Sindhi College of Commerce, Bangalore, 9 February 2017.
37. Insights to E-Competencies - National Conference, Jain University, Bengaluru, 3 March 2015.
38. The Impact of Talent Management on Recruitment and Retention - National Conference, Christ University, Bangalore, 6-7 March 2015.
39. Human Behaviour at Work Place - A Diagnostic Perspective of OCB - National Conference, Christ University, Bangalore, 6 February 2015.
40. Demystifying Cloud Computing - National Seminar, Sheshadripuram Educational Trust, Bangalore, 18 February 2012.
41. Talent Management: Rhetoric or Reality - Regional Seminar, Indian Academy of Management, Bangalore, 27-28 April 2007.
42. New Competencies for HR Professionals - Bangalore HR Summit 2003, 28-29 November.
43. Rural Marketing: Various Dimensions - Fifth State Level Conference, Mangalore University, 16-17 October 2003.